Custom websites & systems: Websites and systems
built around how you sell.

From conversion‑focused websites to custom CRMs, client portals and internal dashboards — we design, build and run the software your team works in every day, with AI built in.

What we build

One partner for your site,
your CRM and everything in between.

Websites & landing pages

Fast, conversion‑focused marketing sites that are built to rank and wired into your CRM from day one.

  • Pre‑rendered for SEO
  • Forms that route into your pipeline
  • Analytics and tracking set up

Custom CRMs

Pipelines shaped around how you actually sell — with AI that scores leads, drafts follow‑ups and books meetings.

  • Your stages, fields and views
  • AI lead scoring and enrichment
  • Email, calendar and Slack synced

Client portals

One place for onboarding, briefs, approvals and deliverables — so clients stop chasing your team in email.

  • Onboarding and intake flows
  • Briefs, files and approvals
  • Status updates clients can see

Internal tools & dashboards

Ops, finance and analytics dashboards that pull from every tool you use and update themselves.

  • Data from all your systems
  • Live KPIs and reporting
  • Role‑based access

Pipelines & command centers

Recruiting, delivery or operations pipelines with smart signals that tell your team what to do next.

  • Custom workflow stages
  • Signal‑based alerts
  • Automations between steps

AI‑native apps

Products with agents, LLM features and automations built in — from internal copilots to customer‑facing tools.

  • Agents and chat interfaces
  • RAG on your own data
  • n8n workflows behind the scenes

Recently shipped

Real products,
running today.

Dashboards, CRMs, portals and AI apps we've built for clients and for ourselves.

Fraima Client OS — Agency command center, built by Fraima
Fraima Client OSAgency command center
AgentFounder — AI agent dashboard, built by Fraima
AgentFounderAI agent dashboard
Talentiera — Recruiting pipeline, built by Fraima
TalentieraRecruiting pipeline
LandOnReddit — Growth automation, built by Fraima
LandOnRedditGrowth automation
ThinkList — AI productivity workspace, built by Fraima
ThinkListAI productivity workspace
SELG — Marketplace, built by Fraima
SELGMarketplace
Ilm Path — Learning platform, built by Fraima
Ilm PathLearning platform
AI‑native CRM

Unit CRM

Analyses your business, builds your ICP and books meetings on autopilot.

Client portal

Client Companion

Internal command center for client ops, briefs and deliverables.

Recruiting pipeline

Talentiera

AI‑assisted sourcing, screening and scheduling in one pipeline.

Analytics dashboard

Argyle Interactive

Ad spend reconciliation with revenue, profit and CPA tracking across every campaign.

Read the case study →

Why custom

Software that fits
instead of fighting you.

Fits your process

Built around how your team works today — not the other way around.

Plugs into your stack

Connected to the tools you already use, so data lives in one place.

AI built in

Scoring, drafting, summaries and automations where they save the most time.

Shipped fast

Focused builds go from scope to a working product in weeks, not quarters.

How it works

From scope
to a system you run on.

  1. 01

    Scope

    We map your workflow, the people who use it and the must‑have features — and agree on the scope upfront.

  2. 02

    Design

    Screens and data model designed around your process and your brand.

  3. 03

    Build

    Built on a modern stack, connected to your tools and tested on real data.

  4. 04

    Run & improve

    We host, maintain and keep improving it as your business grows.

B2B founder with an idea for an app?

We build a free, branded MVP for selected founders each round — a $5,000 build in two weeks.

Apply for a free MVP

Your GTM partner

Let's build the system
your team runs on.

30 minutes. We map your workflow and come back with a clear scope for your website, CRM or internal tool.